Kodak film giant: the fall of, in the final analysis is in its business model innovation lack of power. In the bleak market kodak, let a person think of limelight involuntarily is put apple. The same for the enterprise empire, kodak become downfallen hero, is sliding into bankruptcy of the abyss, and apple by in the digital electronic field GongChengLveDe momentum increasingly fierce. Two big enterprise empire in a brutal competition in the market show different growth situation, the key factor is whether the the continuous business model innovation. Business model is the way and method of enterprise profit. A contains a series of elements and their relationship of conceptual tools to clarify a particular entity business logic. The enterprise survival, with some inevitable elements: capital, brand, human, products, market, business model, technology, trade, etc, but decided to enterprise success or failure of the factors, the first business model. Business is a enterprise to create value of the core logic. Also is in a given environment realize enterprise established financial goals need activities within the and ability. It is a kind of the design of the system, and make a used to measure the enterprise the health condition and profit method. Business model on the enterprise, as enterprise development direction, the correct direction, can be up to twice the result with half the effort. The enterprise must not hard won't succeed, but efforts to enterprise may not be successful, thousands of times of effort also need to select the correct business model.discount sunglasses Business model is very important. As the film industry "gold giants", kodak from 1930 to 2004 for 70 years, "the dow 30 industrial stock" one of the members, for the world to many are left precious "kodak moment", its winning magic weapon is exactly the right choice to business model. With technology and creative marketing pioneer, kodak good reputation effect, in the film market increasing influence. And, though the film price are relatively cheap, but flushing is expensive, this ensures the kodak earnings. To cater to the needs of the market business model, kodak brought rolling for profit, to make it a film industry's boss. However, business model is not static. According to the market demand, The Times to request constantly. Business model innovation, is a business enterprise the most obvious advantage is the most powerful attack. In the open market environment, increasingly fierce competition, if not timely innovation, enterprise will eventually be market, change eliminated. Only business model innovation, with "change" should be change, the enterprise can on the way sunry always young will walk away. In the 1990 s, the world from the film age to the digital age, and many famous enterprise act quickly to a digital product transformation. Kodak has also carried on the appropriate transformation, the first in the world a digital camera is in the kodak laboratory was born. However, the transformation of kodak is not complete, of the digital market trends estimate shortage, and digital technology of a single, have not well production according to the customer experience the customer satisfaction products. Although kodak pay attention to patent and cash flow, but since the business model innovation shortage this short board, still cannot avoid in the competition of the prevailing in the tragedy. And kodak stuck in the old business model, compared to apple sharp contrast. Apple constantly excavate customer demand, continuous innovation. Apple is on innovation have faced Waterloo. By 1997, apple has experienced continuous loss, almost out of despair. In moments of crisis, apple co-founder Steve jobs and apple once again to join as CEO, in the restructuring of aggressive for apple, apple once again return to the track of a business model innovation, successful breakthrough development bottleneck. Steve jobs says, "we don't ask consumers need, what we want to create the consumer need but express not to come out of demand. That is the consumer need products production tomorrow." Steve jobs as the leading to the apple innovation, is not only a technological innovation, are also the technical innovation and the user experience, service ingenious union innovation. Steve jobs the out of the innovative products, whether in the European and American market or China, are heated models. In the technology into social and commercial value, is the real business model innovation. In 2001, apple launched the first iPod music not only of the players, also introduced the legal music download supporting platform-iTunes music store online demand, solve the consumer's trouble--just want to listen to records in a two songs, but to pay for the whole record. Apple hardware, software and services will be of the combination of the three new business model, better cater to the market demand, and to get the market's approval, the identity of the apple and so on a purely consumer electronic commodity producers into positioning terminal of the comprehensive content service provider. With the iPod and iTunes "model a huge success, apple developed the iPhone, and in the light of the iPhone launched Appstore, by providing personalized software to meet the diverse needs of cell phone users, apple has thus further expand their product line layout and innovation. As drucker said: "the customer decided the enterprise is what, decided to enterprise production, enterprise whether can have what good performance. Because the demand of customers is always potential,wholesale nfl jerseys the function of the enterprise is by providing products and services, stimulate the demand of customers." Apple ongoing business model innovation, successful hit customers to buy the mind. That person, apple each introduce a new product, can cause a revolution, changed the recording industry respectively (iPod), mobile phone industry (iPhone), electronic reading (iPad) business pattern. Dying hero kodak, for business model innovation in the pain, addicted to the original brilliant, neglecting the consumer experience, have to lonely curtain call. A walk in the way of sunry always young enterprise, business model innovation is a long and continue process, any innovation fault is likely to lead to enterprise into decline. Apple successful experience, and is worth using for reference; Kodak crisis, should be aware of the incident. No matter in one hundred brand enterprise or young guns, should be made continuous business model innovation, and this is the enterprise continued survival and the development priority.
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